1. Site Audit
We will perform a thorough audit of your existing website (if you have one) to identify SEO deficiencies and room for improvement. The audit will reveal the areas we need to focus on. They can include coding, server, linking and content. We will cover these areas in this list.
2. Keyword Research
We start by identifying the keywords or phrases that your prospects are using to search for your product or service.Your keywords and phrases are the building blocks of your content strategy. Part of this process includes competitive research to see what your competitors are doing right and how we can successfully compete against them.
3. On-Page SEO
On-page SEO encompasses the technical aspects of SEO including proper coding and tagging of individual web pages. We make sure that all of your web pages are properly coded, categorized and tagged. We also assure that your web pages load fast, which is another important factor in Google search rankings.
4. Content Creation
Once we’ve identified your keywords we create informative and engaging content around them, which is appealing to both your prospects and the search engines. Google is constantly refining its search algorithm to identify content that searchers will find valuable. Content that doesn’t meet its standards of quality does NOT rank well.
The better the content, the better chance it has of ranking high in the search results. That’s why great content is such a central part of our SEO strategy. It is the most important factor in SEO success.
Most companies already have a good deal of content about their products and services. We edit that content and rework it, when necessary, to make it more user friendly and marketing effective.
5. Speed Optimization
Google takes speed into account when ranking websites. A slow loading site can hurt your rankings. More importantly it can cause you to lose potential customers when they get tired of waiting and click away to your competitor. We employ the latest techniques to get your site loading as quickly as possible.
6. Mobile Optimization
Google takes mobile responsiveness into account when ranking websites. That means your website needs to look great on mobile devices. This is imperative from a marketing perspective, since most potential customers will probably view your website on a mobile device. We design your website so that it looks great on all devices.
7. Earning Links
When Google evaluates the quality of your content, it looks at how many other relevant sites have linked to it. Google assumes that if authoritative sites are linking to it, it must be useful. In order to get those links your content has to be good enough for someone to want to go to the trouble of linking to your wisdom.
Even if your content is stellar, getting those high quality links isn’t easy. We reach out to relevant and authoritative sites to make them aware of your content and inspire them to link to it. It takes time and careful relationship building, but the results can be a huge boost to your Google ranking.