Our Web Design Process
We focus on all of the areas required for an effective website – design, content and SEO – and we take care of the entire project, from initial planning and strategy to post launch support.
With Vivano you get the expertise of three separate agencies in one, to assure that you get the best and most effective website for your business.
You deserve, or should accept, no less.
Click on a heading below to read more about our web design process.
Strategy and Planning
The first step in building a website is to understand the objective you want it to achieve. You might want to sell products (ecommerce) or online services, showcase and market your products or services, or provide customers or clients with information. It might be a combination of several. Your website objective(s) will play a major role in determining your web design, structure, information architecture, content and functionality. We will work with you to clarify and clearly articulate your website objective.
Your website represents the level of professionalism of your company and quality of your product or service. In most cases, potential customers or clients will visit your website before contacting you or purchasing your product or service. What they see when they arrive at your website will play a huge part in their decision as to whether you are someone they want to do business with. You want to make sure that their first impression is positive and accurately reflects your company.
Your website design must be user friendly and your website content must be organized and categorized in a way that makes it easy and intuitive for potential customers and clients to find the information they are looking for. The more products, services or information you have, the more challenging and important it is to create an architecture that allows users to do just that.
Once we complete Step 1 and have and clearly understand your objectives, we create the structure and architecture of your website to assure that it is easily navigable and that all the information is easily accessible.
Our web design process begins with an extensive analysis of the websites of your competitors. We’ll ask you to provide us with examples of website that you like. Then we’ll use our analysis to create an attractive, professional and user friendly design. We’ll make sure that our design is optimized for speed and efficiency, so that your website loads fast and flawlessly. Then we’ll get your feedback on the design and make any necessary modifications to make sure that your totally satisfied.
We make sure that every website we build looks great on all devices including computers, tablets and smartphones.
We will create and integrate the functionality that we agreed upon in Steps 1 and 2. On a basic level this includes social media integration and email capture forms. more advanced functionality could include event calendars and registrations, complex intake forms, user registration, members only content, etc.
One of the important things that differentiates us from other web design agencies is that we can also develop, write and edit the content for your website.
If you already have content developed inhouse, we will edit it. In many cases we’ll ask you to give us an outline or notes, and we’ll transform it into well written content. We also apply our marketing expertise to create marketing oriented copy and messaging.
SEO or Search Engine Optimization is what helps your website get found by Google and other search engines. We apply SEO to every aspect of our design process, coding and content creation to make sure that your website will not only be found, but rank as highly as it can in the search engine results.
Once your website design and content is completed and approved, we review it again to find ways to optimize it even more for speed. We also add a security plugin to make sure your website is as secure as possible.
Finally, it’s time to launch your website. We’ll set it up on the server of your choice and make sure everything works properly. This is usually an intense and stressful period of several hours during which our team is focused on performing a slew of tasks to get your new website live as quickly as possible.
Training and Support
Once your site is live, or before, we’ll train your team on how to easily add and update content pages or blog posts. We provide videos and written and live training. But it doesn’t end there. We don’t disappear the moment your website is live. We’re available to answer questions and fix things that aren’t working. We also offer monthly maintenance and support plans.
And of course, now that you’ve got your new website, you’ll need some digital marketing to drive traffic and let the world know. We’ll help you do that too 🙂
Vivano is a web design and digital marketing agency. We develop custom websites that are mobile responsive and include content, SEO and marketing strategy.
D-15, Creative Industrial Centre
N.M Joshi Marg, Lower Parel East